Q.
A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called ___
[A]
Brand goodwill method
[B]
Price premium method
[C]
Both (A) and (B)
[D]
Neither (A) nor (B)
[E]
None of these
Answer & Explanation
Option: [B]