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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-13

(121) Customization result in
[A] better balance sheet figures
[B] customer retention
[C] better technology
[D] customer exit
[E] customer complains

Comment

Answer: Option [A]
(122) Mutual funds investment can be effectively canvassed among
[A] students availing education loans
[B] HNI customers
[C] only salaried persons
[D] poor farmers
[E] sunrise industries

Comment

Answer: Option [C]

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(123) In a saving account, money can be deposited on
[A] quarterly basis
B annual basis
[C] as per the convenience of the depositor
[D] monthly basis
[E] in one lump sum

Comment

Answer: Option [C]
(124) Market space means
[A] road shows
[B] place where goods are sold
[C] scope available for selling
[D] competition
[E] trade fairs and melas

Comment

Answer: Option [C]
(125) The target group for tractor loans is
[A] farm labourers
[B] cold storage plant
[C] agriculture colleges
[D] farmers with large land holding
[E] vegetable vendors

Comment

Answer: Option [A]
(126) Target market of education loan is
[A] delivery person
[B] prospective buyers
[C] all salespersons
[D] all school students
[E] all customers

Comment

Answer: Option [B]
(127) The target group for personal loans is
[A] newborn infants
[B] all private limited companies
[C] minor children
[D] all salaried person
[E] all businessmen

Comment

Answer: Option [D]
(128) The target group for a car loans is
[A] all car dealers
[B] all BPL person
[C] all high income individuals
[D] blind person
[E] all students

Comment

Answer: Option [C]
(129) The segmentation of market based on the gender of the customers is a type of
[A] demographic segmentation
[B] life style segmentation
[C] price segmentation
[D] geographic segmentation
[E] psychographic segmentation

Comment

Answer: Option [A]
(130) Which among the following feature of good forecasting mode?
[A] Economy
[B] Availability
[C] Simplicity
[D] Accuracy
[E] All of the above

Comment

Answer: Option [E]

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