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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-14

(131) Market information means
[A] Knowledge of related markets
[B] Knowledge level of marketing staff
[C] Information about marketing staff
[D] Information regarding share market
[E] All of the above

Comment

Answer: Option [E]
(132) Sales forecasting involves
[A] sales planning
[B] distribution channels
[C] sales pricing
[D] All of the above
[E] None of the above

Comment

Answer: Option [D]

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(133) A marketing plan is necessary for
[A] to decide product strategy
B to decide advertising strategy
[C] to decide marketing strategies
[D] having a focused approached to marketing
[E] All of the above

Comment

Answer: Option [E]
(134) Market size also means
[A] market space
[B] market distribution
[C] market pricing
[D] market channel
[E] market planning

Comment

Answer: Option [B]
(135) The goods which are used for their production are called
[A] capital goods
[B] derived goods
[C] market goods
[D] durable goods
[E] consumer goods

Comment

Answer: Option [A]
(136) A fall in the market share implies
[A] business is wound up
[B] competition has increased
[C] profit has gone up
[D] prices are erratic
[E] sales have gone up

Comment

Answer: Option [B]
(137) Electrical goods such as TVs, videos, stereo system, etc. used for home entertainment are knows as
[A] green goods
[B] blue goods
[C] white goods
[D] red goods
[E] brown goods

Comment

Answer: Option [D]
(138) Telemarketing involves
[A] high level of motivation
[B] event management
[C] good communication skills
[D] door to door campaigns
[E] All of the above

Comment

Answer: Option [C]
(139) For online marketing ……is the most effective
[A] credit card
[B] saving accounts
[C] NRI deposits
[D] business accounts
[E] housing loans

Comment

Answer: Option [A]
(140) Object of digital marketing are
[A] anticipating the market
[B] outdoor marketing
[C] cold calling
[D] web designing
[E] online marketing

Comment

Answer: Option [E]

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