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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-16

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(151) Efficient marketing style requires
[A] ignorant customers
[B] arrogant staff
[C] good debating skills
[D] proper planning
[E] knowledge of many language

Comment

Answer: Option [C]
(152) A Direct Selling Agent (DSA) is required to be adopt in
[A] OTP marketing
[B] communication skills
[C] surrogates marketing
[D] training skills
[E] market research

Comment

Answer: Option [B]

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(153) ‘Benchmark’ mean
[A] Standard value for comparison
B Marks given to sales person
[C] Sales performance measurement
[D] Automation
[E] Appraisal

Comment

Answer: Option [A]
(154) Communication skills in the cash of a DSA means
[A] sending good SMS messages
[B] being talkative
[C] ability to convince the customer with the right choice of works
[D] being multi linguist
[E] giving lengthy speeches

Comment

Answer: Option [C]
(155) A DSA’s (Direct Selling Agent’s) main job is
[A] to do market survey
[B] to earn incentives
[C] to design
[D] to call to the target group
[E] to distribute profits

Comment

Answer: Option [D]
(156) Telemarketing campaigns as are resorted to
[A] increase cold calls
[B] reach a larger clientele
[C] avoid face-to-face interactions
[D] reduce profits
[E] avoid ‘buyer resistance’

Comment

Answer: Option [E]
(157) One of the following is not required in a good sales person. Find the same
[A] courteous nature
[B] sympathetic approach
[C] persuasion skills
[D] perseverance
[E] good communication skills

Comment

Answer: Option [B]
(158) An audio and video advertising announcement usually presented on television, radio or I a movie theatre is called
[A] banner
[B] commercial
[C] publicity
[D] creative
[E] sponsorship

Comment

Answer: Option [C]
(159) The meaning of ‘conversion’ in terms of sales is
[A] converting sellers into purchasers
[B] designing new products
[C] converting perspective customers into purchasers
[D] conversion of religion
[E] converting purchaser into sellers

Comment

Answer: Option [C]
(160) Find the correct sentence.
[A] mission statement is part of a Market Plan
[B] higher the price, higher are the sales
[C] more sales persons lead to more sales
[D] better sales incentives means better performance
[E] all customers are profitable customers

Comment

Answer: Option [D]

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