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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
(171)
The research which is basically concerned with establishing cause and effect relationship, is called
[A]
exploratory research
[B]
casual research
[C]
predictive research
[D]
diversified research
[E]
technical research
Comment
(172)
Service marketing is the same as
[A]
passive marketing
[B]
instant marketing
[C]
transaction marketing
[D]
relationship marketing
[E]
internal marketing
Comment
(173)
The modern marketing concept assets that ‘marketing’ starts with the product idea and ends with
[A]
exchange of money
B
production of quality product
[C]
sale of the product
[D]
advertisement campaign
[E]
customer satisfaction
Comment
(174)
Customer retention can be ensured by
[A]
catchy slogans
[B]
personalized services
[C]
offering freebies
[D]
offering loans at low rates
[E]
giving incentives
Comment
(175)
Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as
[A]
upselling
[B]
marketing
[C]
cross selling
[D]
forward selling
[E]
channel marketing
Comment
(176)
Good customer service is an extended arm of
[A]
internal marketing
[B]
web marketing
[C]
indirect marketing
[D]
service marketing
[E]
process marketing
Comment
(177)
The process of discovering patterns and relationship using the available customer data to reveal what customers want and how they act, is known as
[A]
data mining
[B]
data warehousing
[C]
data matching
[D]
data base
[E]
data building
Comment
(178)
Margin contribution in the case of a loan account, means
[A]
same as EMI
[B]
stamp duty
[C]
money paid by bank to borrower
[D]
registration charges
[E]
borrower’s own contribution for the venture
Comment
(179)
Telemarketing means
[A]
marketing in person
[B]
chatting on the phone
[C]
selling telephones
[D]
marketing through phone calls
[E]
sending SMS messages
Comment
(180)
The goal of the marketing logistics system should be to provide ___?
[A]
a targeted level of transportation expense ratio.
[B]
a targeted level of promotional support.
[C]
a targeted level of field support.
[D]
a targeted level of customer service at the least cost.
[E]
None of these
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