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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
(181)
The practice of going after a large share of a smaller market or subsets of a few
markets is called
[A]
turbo marketing
[B]
concentrated marketing
[C]
differentiated marketing
[D]
undifferentiated marketing
[E]
None of these
Comment
(182)
____ has the advantage of being high in selectivity; low cost, immediacy, and
interactive capabilities?
[A]
Online
[B]
Radio
[C]
Outdoor
[D]
Direct Mail
[E]
None of these
Comment
(183)
Marketers are sometimes accused of deceptive practices that lead consumers to
believe they will get more value than they actually do. ____includes practices such as
falsely advertising “factory” or “wholesale” prices or a large price reduction from a
phony high retail price?
[A]
Deceptive packaging
B
Deceptive cost structure
[C]
Deceptive promotion
[D]
Deceptive pricing
[E]
None of these
Comment
(184)
Each salesperson is assigned to an exclusive area in which to sell the company’s full
line of products or services in which type of sales forces structure?
[A]
Territorial sales force
[B]
Customer sales force
[C]
Hybrid sales force
[D]
Product sales force
[E]
None of these
Comment
(185)
Setting the promotion budget so as to match the budgets of the competition is
characteristic of which of the following budget methods?
[A]
PercentageofSales method
[B]
Affordable method
[C]
Objective andtask method
[D]
Competitiveandparity method
[E]
None of these
Comment
(186)
____is screening newproduct
ideas in order to spot good ideas and drop poor ones as
soon as possible.
[A]
Brainstorming
[B]
Idea screening
[C]
Concept development & testing
[D]
Idea generation
[E]
None of these
Comment
(187)
Referral means
[A]
calling the existing purchasers
[B]
Sales person
[C]
all customers
[D]
lead provided by operation staff
[E]
all purchasers
Comment
(188)
USP of a product/ service means?
[A]
Uniform Selling Practices
[B]
Unique Selling Practices
[C]
United Sales Persons
[D]
Useful Sales Person
[E]
Unique Selling Proposition
Comment
(189)
The meaning of ‘conversation’ in terms of sales is
[A]
converting perspective customers into purchasers
[B]
converting sellers into purchasers
[C]
Designing new products
[D]
conversion of religion
[E]
converting purchaser into sellers
Comment
(190)
Cross selling means
[A]
City to city sales
[B]
selling with crossed finger
[C]
selling products to existing customers
[D]
selling with cross face
[E]
cold calling
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