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Marketing Aptitude - Multiple Choice Questions (MCQs) and Answers for SBI Exam | Page-5

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Free download PDF of Marketing Aptitude multiple choice questions(mcqs) and answers for SBI/IBPS Exam. These Marketing Aptitude quiz objective questions answers include mcqs on market share, buyer resistance, market plan etc.
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(41) In marketing, it is necessary to identify
[A] potential sellers
[B] potential products and services
[C] key existing and potential customers
[D] both ‘A’ and ‘B’
[E] all of the above

Comment

Answer: Option [E]
(42) Selling process includes
[A] publicity
[B] lead generation
[C] product designing
[D] product redesigning
[E] cross country contacts

Comment

Answer: Option [B]

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(43) The task of marketing involves
[A] selling a company
[B] opening new branches
[C] buying a company
[D] selling products and services of company
[E] none of the above

Comment

Answer: Option [D]
(44) Marketing opportunities mean
[A] rope for marketing
[B] market data
[C] market panning
[D] proper and effective training
[E] availability of sales outlets

Comment

Answer: Option [A]
(45) A prospect means
[A] an employee of the bank
[B] any customer who walks into the bank
[C] a customer who is likely to be interested in bank’s product or service
[D] a depositor of the bank
[E] a borrower of the bank

Comment

Answer: Option [C]
(46) Buyer resistance means
[A] fight between buyer and the seller
[B] buyer’s dislike for the product
[C] exchange of products
[D] buyer’s between buyer and the seller
[E] buyer retracting the sale

Comment

Answer: Option [D]
(47) Which of the following is not a target group for saving bank account?
[A] Doctors
[B] Loss incurring companies
[C] Salaried person
[D] Insurance agent
[E] Governments servants

Comment

Answer: Option [B]
(48) The target group for tractor loans is
[A] vegetable vendors
[B] agricultural colleges
[C] farm labourers
[D] farmers with large land holding
[E] cold storage plants

Comment

Answer: Option [C]
(49) Market plan is
[A] effective buying steps
[B] effecting selling steps
[C] an action plan for day-to-day marketing
[D] a comprehensive documents for marketing strategies
[E] All of the above

Comment

Answer: Option [D]
(50) Market share means
[A] employees stock option
[B] staff strength of the company
[C] share capital of the company
[D] share price quoted in the market
[E] percentage share of business of the company as compared to peers

Comment

Answer: Option [E]

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