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Q.

Your firm is attempting to divide up the total market to determine the best segments it can serve. Which is the correct order of doing so ?

[A] market segmentation, target marketing, market positioning

[B] target marketing, market positioning, market segmentation

[C] market positioning, market segmentation, target marketing

[D] mass marketing, demographic segmentation, psychographic segmentation

Answer & Explanation
Answer: market segmentation, target marketing, market positioning

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