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Q.

Which one of the following is true for the calculation of overall market share ?

[A] (Customer penetration)3(Customer loyalty)3(Price selectivity)

[B] (Customer loyalty)3(Customer selectivity)3(Price selectivity)

[C] (Customer selectivity)3(Price selectivity)3(Customer penetration)

[D] (Customer penetration)3(Customer loyalty)3(Customer selectivity)3(Price selectivity)

Answer & Explanation
Answer: (Customer penetration)3(Customer loyalty)3(Customer selectivity)3(Price selectivity)

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