[A] Consumerism is a manifestation of the failure of the business to guarantee and ensure consumer legitimate rights
[B] The government does not have any role in consumer protection as it is the part of business organisations alone.
[C] The consumers should accept consumerism as a means of asserting and enjoying their rights.
[D] Consumerism evolution is not a set-back for marketing but rather points to the next stage in the evolution of enlightened marketing