Jeff Bezos-led Amazon has bagged a seven-year dispute over the '.amazon' domain name from the Internet Corporation for Assigned Names and Numbers (ICANN). The Amazon Cooperation Treaty Organisation (ACTO), a group with member countries including Brazil backed the dispute.
The Internet Corporation for Assigned Names and Numbers (ICANN) decided to proceed with designation requested by Amazon pending a 30-day period of public comment. The company is likely to get control of its internet namesake soon.
Amazon intends to use the domain with its multiple business streams so internet addresses like‘books.amazon’ and ‘alexa.amazon’ can be used by 2019.
Domain name dispute:
The e-commerce giant first applied for this domain in 2012 but its approval took seven years because a group of South American countries through which the river Amazon flows, raised objections.
The Board found the Amazon corporation proposal of April 17, 2019, acceptable, and therefore directed the ICANN organisation’s President and CEO to continue the processing of the ‘.amazon’ applications according to the policies and procedures of the New gTLD Programme