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MIS Multiple Choice Questions and Answers

Q.

Identifying customers and markets using data on demographics, markets, consumer behavior, and trends is an example of a(n):

[A] Strategic-level sales and marketing information system.
[B] Management-level sales and marketing information system.
[C] Knowledge-level sales and marketing information system.
[D] Operational-level sales and marketing information system.

Answer & Explanation

Answer: Option [C]

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