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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 13

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(1) The ability to access, analyse, evaluate and communicate media messages is known as
(1) Cultural criticism
(2) Critical theory
(3) Media dependency
(4) Media literacy
Answer: Media literacy
(2) Determinist and instrument views of media see them as purveyors of
(1) Tolerance
(2) Harmony
(3) Prosperity
(4) Violence
Answer: Violence

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(3) Theory based on empirical observation guided by the scientific method is
(1) Post-positivist Theory
(2) Hermeneutic Theory
(3) Grounded Theory
(4) Axiology
Answer: Post-positivist Theory
(4) When codes of communication are not meaningfully shared, it leads to
(1) Physical noise
(2) Mechanical noise
(3) Semantic noise
(4) Psychological noise
Answer: Semantic noise
(5) A type of theory that describes an ideal way for media systems to be structured and operated is referred to as
(1) Value system
(2) Normative theory
(3) Scientific theory
(4) Archaic theory
Answer: Normative theory
(6) The area of cover provided by broadcast media is referred to as
(1) coverage map
(2) market area
(3) media depth
(4) audience area
Answer: coverage map
(7) In communication, syllable structure is technically called
(1) paradigmatic
(2) syntagmatic
(3) paraglyphic
(4) ideographic
Answer: syntagmatic
(8) Media of the second degree were dependent on
(1) oral distribution
(2) technical reproduction
(3) handwriting
(4) internal distribution
Answer: oral distribution
(9) Hierarchy of effects model is a theory related to
(1) social marketing
(2) international communication
(3) public relations
(4) political communiation
Answer: social marketing
(10) In communication, cognitive dissonance brings about psychological
(1) Adjustments
(2) Dynamism
(3) Conflicts
(4) Passivity
Answer: Conflicts
(11) In communication, content information is
(1) meaningless
(2) emotional
(3) non-receptive
(4) factual
Answer: factual
(12) The answerability model of media accountability prefers
(1) Administrative aggression
(2) Negotiation
(3) Non-material penalty
(4) Moral binding
Answer: Negotiation
(13) The researcher’s attempt to explain the effects at a cultural or societal level is described as
(1) Macroscopic Theory
(2) Microscopic Theory
(3) Media action Theory
(4) Mid-level Theory
Answer: Microscopic Theory
(14) A Normative Theory combining aspects of libertarianism and social responsibility theory is
(1) Eastern belief
(2) Latin American value
(3) Western concept
(4) Pluralism
Answer: Western concept
(15) The direct mechanical reproduction of behaviour is known as
(1) Imitation
(2) Cognition
(3) Impact
(4) Stimulus
Answer: Imitation

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