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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 16

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Free Download as PDF Mass Communication & Journalism Quiz Questions and Answers for Competitive Exams or solved MCQs with answers. These quiz objective questions are helpful for competitive exams SSC, UPSC, IAS, IPS, CDS, NDA, Railways or RRB, psc exams of Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, West Bengal, Chhattisgarh, Uttarakhand, Jharkhand, Telangana etc.
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(1) Advertising is an activity that stands for the ideology of
(1) power politics
(2) social control
(3) narcissism
(4) market place
Answer: market place
(2) In printing, a colour without shades or tones is considered as
(1) Solid colour
(2) Flat colour
(3) Single colour
(4) Straight colour
Answer: Flat colour

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(3) The amount of money allocated for the promotion of a brand is called
(1) Promotion spend
(2) Advertising appropriation
(3) Exposure expense
(4) Advertising allocation
Answer: Advertising appropriation
(4)

Assertion (A) : Media ethics are reflected through several enlightenment assumptions that emphasise moralistic and democratic philosophy.

Reason (R) : The enlightenment legacy does not insist on rational thinking and autonomous self-regulation.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false
(5)

Assertion (A) : Media history will not achieve concrete status as a primary scholarly locus in the present day circumstances.

Reason (R) : Until it develops a common set of problems and its own vocabulary as the term ‘media’ itself is fluid today.

(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(6)

Assertion (A) : Media outlets provide preferential treatment to corporate houses in their news production.

Reason (R) : The internalisation of values is done through institutional practices by promoting self-regulation.

(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(7)

Assertion (A) : The global news flow has not been able to affect the news values of the developing countries.

Reason (R) : The developing countries have a strong cultural background and their own value system.

(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is false, but (R) is true
(8)

Assertion (A) : The ‘unreal’ quality of digital information has far-reaching effects for audiences, media companies, and the society.

Reason (R) : The digital media information has neither physical presence nor time barriers.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is true, but (R) is false
Answer: Both (A) and (R) are true
(9)

Assertion (A) : In technological histories, the media seem to continually drift as signifiers.

Reason (R) : Because media are instruments of “mass impression”.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(10)

Assertion (A) : The early analysis of media treatment of women amounted to their ‘symbolic annihilation’.

Reason (R) : Because of power structures, women were systematically sub-ordinated and in knowledge production, women are objects instead of active subjects.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(11)

Assertion (A) : Mass media technologies create conditions of political possibilities.

Reason (R) : Mediated messages propel public scrutiny and debate of issues by providing a public forum.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(12)

Assertion (A) : Opinion polls and surveys are although valuable, are least preferred by PR persons.

Reason (R) : These are not expensive for routine public relations practice.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false
(13)

Assertion (A) : The emerging intellectual trends aim at new philosophical underpinnings for viable media ethics.

Reason (R) : Reconceptualisations of speech freedoms bring citizens from the margin to the centre for positive human rights to communicate.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(14)

Assertion (A) : Television does not make audiences think critically, pause and also reflect.

Reason (R) : Because each television programme is immediate, dynamic and temporarily engaging.

Codes :
(1) Both (A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R) are true
(15) Find out the correct sequence of the following theories :
(1) Dependency Theory, Cultivation Theory, Critical Theory, Uses and Gratifications Theory
(2) Uses and Gratifications Theory, Critical Theory, Dependency Theory, Cultivation Theory
(3) Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory
(4) Cultivation Theory, Critical Theory, Dependency Theory, Uses and Gratifications Theory
Answer: Critical Theory, Uses and Gratifications Theory, Dependency Theory, Cultivation Theory

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