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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 18

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(1) The term ‘ideological state apparatuses’ was used for mass media by
(1) James Carey
(2) James Curran
(3) Louis Althusser
(4) Theodor Adorno
Answer: Louis Althusser
(2) James Madison, well-known American political scholar, advocated the acquisition of
(1) News sources
(2) Popular information
(3) Newspaper houses
(4) Advertising agencies
Answer: Popular information

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(3) The Information theory is based on the assumption that transmitted message is characterised by determinable degrees of
(1) Redundancy
(2) Illustrations
(3) Fantasy
(4) Non-linearity
Answer: Redundancy
(4) Deontological theory deals with
(1) Field Observations
(2) Content Analysis
(3) Ethics Analysis
(4) Data Analysis
Answer: Ethics Analysis
(5) Theory about the new Media’s power to structure the importance of political issues in the Public’s Mind is called
(1) Cultivation theory
(2) Agenda setting theory
(3) Hypodermic needle theory
(4) Social learning theory
Answer: Agenda setting theory
(6) The Western Scholar, William Hatchen views development journalism as
(1) Pack Journalism
(2) Chequebook Journalism
(3) Parachute Journalism
(4) Advocacy Journalism
Answer: Advocacy Journalism
(7) Parametric tests are used with the data that is
(1) Non-categorical
(2) Categorical
(3) Continuous
(4) Non-descriptive
Answer: Categorical
(8) Cronbach’s alpha shows a measuring instrument’s ______ level.
(1) Internal consistency
(2) External variance
(3) Internal variance
(4) Standard deviation
Answer: Internal consistency
(9) Exhaustivity is a factor of
(1) Multivariate statistical procedure
(2) Generalization
(3) Laboratory research
(4) A state of a category system
Answer: A state of a category system
(10) The model which rejected the use of folk media in development was
(1) Dominant Paradigm
(2) Alternative Paradigm
(3) Participatory Paradigm
(4) Sustainable Development
Answer: Dominant Paradigm
(11) Scholars view development support communication as
(1) Sectarian
(2) Casteist
(3) Co-equal
(4) Holistic
Answer: Holistic
(12) The first community radio station in Asia was set up in
(1) The Philippines
(2) South Korea
(3) Vietnam
(4) India
Answer: The Philippines
(13) Broadcast of specialised programmes for self-selective audiences is referred to as
(1) Public casting
(2) Private casting
(3) Personal casting
(4) Narrow casting
Answer: Narrow casting
(14) Continuity editing means ______
(1) Exaggeration of shots
(2) Tightening of shots
(3) Use of peculiar angles
(4) Rhythm of the events
Answer: Rhythm of the events
(15) In public relations, _____ research is used to ascertain the impact of a campaign.
(1) Ethnographic
(2) Field study
(3) Evaluation
(4) Cohort
Answer: Evaluation

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