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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 2

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Free Download as PDF Mass Communication & Journalism Quiz Questions and Answers for Competitive Exams or solved MCQs with answers. These quiz objective questions are helpful for competitive exams SSC, UPSC, IAS, IPS, CDS, NDA, Railways or RRB, psc exams of Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, West Bengal, Chhattisgarh, Uttarakhand, Jharkhand, Telangana etc.
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(1) Modular design of newspapers pre-supposes :
(1) Long headlines
(2) Short text
(3) Running columns
(4) Less use of white space
Answer: Short text
(2) Intaglio plates are used in :
(1) Letter-press printing
(2) Screen printing
(3) Offset printing
(4) Gravure printing
Answer: Gravure printing

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(3) Neil Postman used the word ‘__________’ to criticise the medium’s strong overtones of entertainment.
(1) Rattling radio
(2) Insipid internet
(3) Junk television
(4) Wayward print
Answer: Junk television
(4) A continuous variable can take :
(1) Any value including fractions
(2) Any value without numbers
(3) Any qualitative assessment
(4) Any superficial statement
Answer: Any value including fractions
(5) The two-step model of communication ignores the direct impact of :
(1) the audience
(2) the opinion leader
(3) the mass media
(4) the designer media
Answer: the mass media
(6) ‘The already said is the still being said’ - This statement is made with reference to the medium of :
(1) Magazines
(2) Newspapers
(3) Folk performance
(4) Television
Answer: Television
(7) A large part of business and financial news is :
(1) Advocacy
(2) Entertainment
(3) Moralistic
(4) Ideological
Answer: Advocacy
(8) Publications that are aimed at a certain level of employees across industries are known as :
(1) Vertical publications
(2) Horizontal publications
(3) Top-down publications
(4) Specialised publications
Answer: Horizontal publications
(9) Personality Journalism is the other name for :
(1) Political Journalism
(2) Development Journalism
(3) Parachute Journalism
(4) Celebrity Journalism
Answer: Celebrity Journalism
(10) During the period of internal emergency 1975-77, the union government’s control of advertisement distribution was challenged at the Calcutta High Court by :
(1) The Statesman
(2) The Jugantar
(3) The Telegraph
(4) The Anand Bazar Patrika
Answer: The Statesman
(11) The main objective of national advertising is to establish __________ of the product in the consumer mind.
(1) the distributor
(2) the reach
(3) the value
(4) the ethicality
Answer: the value
(12) After the introductory stage, the advertising spiral moves towards :
(1) the retentive stage
(2) the new pioneering stage
(3) the competitive stage
(4) the rejection stage
Answer: the competitive stage
(13) Telephone co-incidental is a broadcasting :
(1) Spot sheet
(2) Research procedure
(3) Format
(4) Empanelling
Answer: Research procedure
(14) The International Public Relations Review is the publication of :
(1) IPRA
(2) FAPRA
(3) CERP
(4) FAPRO
Answer: IPRA
(15) One of the sources of early public relations found in the United States was :
(1) School broadcasting
(2) TV soap operas
(3) Political broadcasting
(4) Religious preachings
Answer: Political broadcasting

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