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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 21

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(1) Use of mail, telephone and other non-personal contact tools to communicate with or solicit a response from specific customers is called.
(1) Advertising
(2) Direct Marketing
(3) Sales Promotion
(4) Public Relations
Answer: Advertising
(2) The concept of ‘Vicious Circle of Poverty’ was propagated by
(1) S. Ewen
(2) E. Ewen
(3) M. Ferguson
(4) R. Nurkse
Answer: R. Nurkse

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(3) The organic model of policy making for development prefers
(1) Exclusive mass media
(2) Advertising
(3) Event management
(4) Integrated media
Answer: Integrated media
(4) The phenomenon central to the acceleration of western media flows towards non-western countries is
(1) Capital infusion
(2) Globalization
(3) IPR
(4) Government subsidy
Answer: Globalization
(5) Fox News was one of the first television channels to reject the idea of
(1) Political bias
(2) Political conservatism
(3) Political evaluation
(4) Political neutrality
Answer: Political neutrality
(6) The source of a sample is called
(1) Sample distribution
(2) Research matrix
(3) Respondent profile
(4) Sampling frame
Answer: Sampling frame
(7) In research, when imaginary things are treated as though they are real, it is known as
(1) expected reality
(2) representation
(3) reification
(4) re-inforcement
Answer: reification
(8) Data point means a/an
(1) decimal point
(2) probable point
(3) identifier
(4) observation
Answer: observation
(9) The standard deviation of the sampling distribution of means is also known as
(1) standard error
(2) means of samples
(3) deviation of means
(4) sample deviation
Answer: standard error
(10) A qualitative research project has to deal with the error of
(1) convenience
(2) segregation
(3) incursion
(4) intensity
Answer: segregation
(11) An ordinal scale will have the property of
(1) interval
(2) equivalence
(3) zero point
(4) uniformity
Answer: equivalence
(12) Categories in content analysis should display the property of
(1) limitation
(2) abstraction
(3) exhaustivity
(4) conflict
Answer: exhaustivity
(13) The given range with a known degree of confidence having an assertion of true values is referred to as
(1) inferential level
(2) standard range
(3) confidence interval
(4) descriptive census
Answer: confidence interval
(14) Hard news is usually based on
(1) insignificant eventuality
(2) psychological proximity
(3) leastness
(4) justification
Answer: psychological proximity
(15) Media texts are full of ______.
(1) history
(2) sub-ordination
(3) domination
(4) representation
Answer: representation

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