Current Affairs Quiz 2024GKCourses AptitudeADRE 2.0EnglishUGC NET

Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 25
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(1) Segmentations identified by the appeal of the product to their personal interests are known as :
(1) Benefit segmentation
(2) Target segmentation
(3) Reach segmentation
(4) Access segmentation
Answer: Benefit segmentation
(2) The highest number of Internet users per 100 inhabitants in the world are in __________.
(1) Sweden
(2) The United States
(3) Japan
(4) Iceland
Answer: Iceland

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(3) Image advertising that changes the experience of buying and using a product is identified as __________.
(1) Ideal advertising
(2) Transformation advertising
(3) Experience advertising
(4) Trade advertising
Answer: Transformation advertising
(4) The main objective of Public Relations is to __________.
(1) Increase the sale of manufactured goods
(2) Enhance the image of organisation in public domain
(3) Make internal politics public
(4) Keep the channels of grapevine open
Answer: Enhance the image of organisation in public domain
(5) The first research effort on war propaganda was conducted by __________.
(1) Daniel Lerner
(2) Elihu Katz
(3) Carl Hovland
(4) Walter Lippmann
Answer: Carl Hovland
(6) Name the author of the book, ‘Rise of Network Society’ from the following :
(1) Rupert Murdoch
(2) Steve Jobs
(3) Manuel Castells
(4) Bill Gates
Answer: Manuel Castells
(7) Images of people are reflected through __________.
(1) Neutrality
(2) Philosophy
(3) Stereotypes
(4) Spiral of silence
Answer: Stereotypes
(8) Critical theories of communication are considered as __________.
(1) Conventional
(2) Non - traditional
(3) Non - cultural
(4) Political
Answer: Political
(9) The Chanakya Award for excellence in the field of Public Relations is given by __________.
(1) INS
(2) PRSI
(3) CIC
(4) PRCI
Answer: PRCI
(10) Media texts have __________.
(1) Material benefit
(2) Borders
(3) Representations
(4) Obtrusive strategies
Answer: Representations
(11) Which one of the following is a social book marking site ?
(1) Facebook
(2) Delicious
(3) Baidu
(4) WhatsApp
Answer: Delicious
(12) Which Hindi film actress was originally named as Mahjabeen ?
(1) Meena Kumari
(2) Madhu Bala
(3) Nargis
(4) Geeta Dutta
Answer: Meena Kumari
(13) The largest market for American television and film contents, as of now, is __________.
(1) Africa
(2) Latin America
(3) Europe
(4) Australia
Answer: Europe
(14)

Assertion (A) : Digital India programme has a strong potential of increasing the number of Internet users in India.

Reason (R) : Initiatives like broadband connectivity, mobile coverage and Internet access will provide a fillip to the usage of Internet in India.

Codes :
(1) Both (A) and (R)are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R)are true
(15)

Assertion (A) : Today’s newspapers have adopted compartmentalisation in planning their pages.

Reason (R) : The modern technology has enabled designers to experiment with their crea-tive ideas of formatting.

Codes :
(1) Both (A) and (R)are true
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: Both (A) and (R)are true

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