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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 31

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Free Download as PDF Mass Communication & Journalism Quiz Questions and Answers for Competitive Exams or solved MCQs with answers. These quiz objective questions are helpful for competitive exams SSC, UPSC, IAS, IPS, CDS, NDA, Railways or RRB, psc exams of Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, West Bengal, Chhattisgarh, Uttarakhand, Jharkhand, Telangana etc.
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(1) The test that involves placing two versions of an advertisements in the same issue of newspaper is called :
(1) Split-run test
(2) Gall-up-Robinson impact test
(3) Daniel-starch test
(4) Perlson-Influence test
Answer: Split-run test
(2) The techniques of scheduling media that involves purchasing a large amount of space is called :
(1) Media Concentration theory
(2) Media Dominant theory
(3) Media Monitoring theory
(4) Media Effects theory
Answer: Media Dominant theory

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(3) When a set of commercials or announcements is to be written and if it generates a lengthy copy, it is called :
(1) donut copy
(2) core copy
(3) modulated copy
(4) open copy
Answer: donut copy
(4) Aerial advertising is a form of :
(1) print media
(2) in-house advertising
(3) electronic advertising
(4) out-door advertising
Answer: out-door advertising
(5) ‘The post-test only control group design’ is amenable to the application of :
(1) ANOVA
(2) t-test
(3) Chi-square test
(4) Partial Correlation
Answer: t-test
(6) The data and instructions for a computer are known as :
(1) hardware
(2) software
(3) malware
(4) programmer
Answer: software
(7) Harold Evans was the editor of :
(1) The Mirror
(2) The Sunday Guardian
(3) The Times (London)
(4) The Daily Express
Answer: The Times (London)
(8) Four audience dimentions evaluated to determine effectiveness of a specific PR Programme are :
(1) Coverage, target, influence and objectives
(2) Influence, response, coverage and impact
(3) Response, target, influence and message
(4) Message, influence, impact and target
Answer: Influence, response, coverage and impact
(9) The House Journal “Hamara” is published by :
(1) Air India
(2) Bank of India
(3) Indian Hotels
(4) Hindustan Lever Ltd.
Answer: Hindustan Lever Ltd.
(10) Public Relations was developed as a unique practice first in :
(1) Great Britain
(2) Germany
(3) France
(4) The United States
Answer: The United States
(11) The four basic inks to a full range colours found in four colour printing are identified as :
(1) range colours
(2) premium colours
(3) process colours
(4) production colours
Answer: process colours
(12) A visual path that flows from the upper corner to the lower right is identified as :
(1) visual index
(2) visual flight
(3) optical crossline
(4) gutenberg diagonal
Answer: gutenberg diagonal
(13) The Television without Frontiers Directive was introduced in :
(1) The United States
(2) The European Union
(3) Latin America
(4) Australia
Answer: The European Union
(14) The portion of a subject to be shown on camera is called :
(1) anatomical designation
(2) grouping designation
(3) perspective designation
(4) focal designation
Answer: anatomical designation
(15) The readability test of Fog Index was developed by :
(1) Rudolf Flesch
(2) James Power
(3) Robert Gunning
(4) Dale-Chall
Answer: Robert Gunning

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