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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 33

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(1) Identify the correct chronological sequence of readability formula developers.
(1) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey
(2) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch
(3) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary
(4) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch
Answer: Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch
(2) Identify the correct chronological order of the following communication scholars.
(1) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky
(2) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw
(3) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm
(4) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson
Answer: Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky

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(3) Identify the correct chronological order of books written by Journalists.
(1) A witness to an era, The Judgement, India after Gandhi, Ink in my Veins
(2) The Judgement, A witness to an era, India after Gandhi, Ink in my Veins
(3) A witness to an era, The Judgement, Ink in my Veins, India after Gandhi
(4) India after Gandhi, A witness to an era, The Judgement, Ink in my Veins
Answer: A witness to an era, The Judgement, India after Gandhi, Ink in my Veins
(4) Identify the correct sequence of Analogue Visual images.
(1) Infinite gradation of tone, colour, hue and grain
(2) Colour, hue, infinite gradation of tone and grain
(3) Hue, infinite gradation of tone, grain and colour
(4) Grain, colour, hue and infinite gradation of tone
Answer: Infinite gradation of tone, colour, hue and grain
(5) The term development journalism, was coined by
(1) Alan Chalkley
(2) Erskime Childers
(3) Christina Ogan
(4) William Rosemarry
Answer: Alan Chalkley
(6) “A newspaper should be both a daily teacher and daily tribune” was stated by
(1) Joseph Pulitzer
(2) J. L. Nehru
(3) Marshall McLuhan
(4) George Gerbner
Answer: Joseph Pulitzer
(7) In Meletzke’s Model of mass communication process, the role of ______ is a key one along with the role of communicator.
(1) Receiver
(2) Medium
(3) Feedback
(4) Message
Answer: Medium
(8) Agora is a
(1) post on a facebook
(2) devil
(3) chatter box
(4) market place on the internet
Answer: market place on the internet
(9) Manuel Castelles belongs to a school of
(1) Semiotics
(2) Development media
(3) Positivism
(4) Critical Theory
Answer: Critical Theory
(10) The other word for copywriting is
(1) Deadwood
(2) Logjam
(3) Intaglio
(4) Sealth
Answer: Deadwood
(11) Inserting a TV programme between two popular TV programmes to boost its ratings is known as
(1) Twist
(2) Blend
(3) Link
(4) Hammocking
Answer: Hammocking
(12) Academy ratio in a film is
(1) 1.8 to 1
(2) 1.33 to 1
(3) 2.00 to 1
(4) 1.7 to 1
Answer: 1.33 to 1
(13) ‘Dead husk’ in ads relates to limitation of
(1) social and individual fulfillment
(2) cultural growth
(3) Concept of determination
(4) Political accessibility
Answer: social and individual fulfillment
(14) ‘Ticket on the meat’ refers to
(1) Dade Line
(2) Print Line
(3) Head Line
(4) By Line
Answer: Head Line
(15) Active video is
(1) violent scene
(2) flashback
(3) pathos
(4) picture information
Answer: picture information

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