GkSeries.com

Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 34

Download PDF

Free Download as PDF Mass Communication & Journalism Quiz Questions and Answers for Competitive Exams or solved MCQs with answers. These quiz objective questions are helpful for competitive exams SSC, UPSC, IAS, IPS, CDS, NDA, Railways or RRB, psc exams of Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, West Bengal, Chhattisgarh, Uttarakhand, Jharkhand, Telangana etc.
Go To Download Page
(1) Copy platform refers to
(1) Advertiser and product
(2) Collaborative effort between client and agency
(3) Client and service
(4) Ad copy and print media
Answer: Collaborative effort between client and agency
(2) Designer needs to be an expert in
(1) Big idea for promotion
(2) Color to ad copy
(3) Inserting jingles in an ad
(4) Written word and visual expression
Answer: Written word and visual expression

DOWNLOAD CURRENT AFFAIRS PDF FROM APP

(3) The Bill of Digitalization of Television Channels in India was passed in the year
(1) 2003
(2) 2010
(3) 2007
(4) 2011
Answer: 2011
(4) Collateral category in ads doesn’t include
(1) Product Brochures
(2) Catalogues
(3) Readership profile
(4) Tradeshow handouts
Answer: Readership profile
(5) To identify a brand in a series of advertisements ____ are used.
(1) Preheads
(2) Subheads
(3) Jumpheads
(4) Label heads
Answer: Preheads
(6) If bipolar attitudes are used in a scale, it is known as
(1) Guttman scaling
(2) Thurstone measuring method
(3) Semantic differential
(4) Likert
Answer: Semantic differential
(7) Control variable is used to remove
(1) Non-spurious relationship
(2) Inference
(3) Conceptual clarity
(4) Unwanted influence
Answer: Unwanted influence
(8) Androcentric view of cinema is a
(1) Male perspective
(2) Female view
(3) View of the underdog
(4) French genre
Answer: Male perspective
(9) If qualitative and quantitative techniques are combined to understand a research problem, it is known as
(1) Sociogram
(2) Binary method
(3) Evaluation
(4) Triangulation
Answer: Triangulation
(10) Ambush interview contains :
(1) Ambivalent questions
(2) Direct questions
(3) Simple questions
(4) Hidden questions
Answer: Hidden questions
(11) While Administrative research investigates the reactions of the readers of a newspaper’s content, the critical research usually investigates :
(1) The size of the paper
(2) The layout and colour
(3) The font size
(4) The ownership and control
Answer: The ownership and control
(12) Titus communications is a joint venfare involving
(1) Tass, Sanghai Communications, Itochu, US West
(2) Toshiba, Itochu, Time Warner, UNI
(3) Itochu, Toshiba, Time Warner, US West
(4) UNI, Itochu, Time Warner, US West
Answer: Itochu, Toshiba, Time Warner, US West
(13) Identify the software that is not applied for the page layout of magazines or newspapers.
(1) InDesign
(2) PageMaker
(3) QuarkExpress
(4) Protool
Answer: Protool
(14) Planted news is one of the techniques of
(1) Knowledge management
(2) Fact finding
(3) Propaganda
(4) Backgrounder
Answer: Propaganda
(15)

Assertion (A) : The invention of Telephone changed the world of communication and its influence could be studied as a part of media education.

Reason (R) : Telephone is a technical invention associated with communication and communication education has less research on the subject, yet communication scholars do not show interest to take it as a research topic.

Codes :
(1) Both(A) and (R) are true
(2) Both (A) and (R) are true, but (R) is not correct explanation of (A)
(3) (A) is true, but (R) is false
(4) (A) is false, but (R) is true
Answer: (A) is true, but (R) is false

View All Mass Communication & Journalism Practice Test Sets

Please share this page

Click Here to Read more questions

Teacher Eligibility Test