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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 4

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(1) The concept of structural violence as related to mass communication can be traced to :
(1) Johann Galtung
(2) Jacob Thompson
(3) William Parker
(4) Mark Pearson
Answer: Johann Galtung
(2) The lack of access to communication technology among people of different races, the poor, the disabled and the rural communities is known as :
(1) Group conformity
(2) Technically savvy
(3) Group deviance
(4) Digital divide
Answer: Digital divide

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(3) The ‘Copyright day’ is observed on :
(1) February 01
(2) October 15
(3) July 05
(4) April 23
Answer: April 23
(4) Holism refers to :
(1) Interdependent systems exchange information
(2) Consists of sub-systems and supra-system affects every other part
(3) System have boundaries that separate them
(4) Interpenetrating systems freely exchange information
Answer: Consists of sub-systems and supra-system affects every other part
(5) Logo is an identifying mark of a :
(1) Product
(2) Company
(3) Person
(4) Purchaser
Answer: Company
(6) Bernard Berelson developed the research method :
(1) Content analysis
(2) Telephone interview
(3) Action research
(4) Focus group discussion
Answer: Content analysis
(7) Purposive Sampling is not amenable to :
(1) Field work
(2) Testing
(3) Descriptive statistics
(4) Inferential statistics
Answer: Inferential statistics
(8) The textuality of television is considered as :
(1) Limited
(2) Indeterminate
(3) Monosemy
(4) Inter-textual
Answer: Inter-textual
(9) The Limited Effect Theory was developed by :
(1) Coillion Cowper
(2) John Abraham
(3) Elihu Katz
(4) Joseph Klapper
Answer: Joseph Klapper
(10) In innovation diffusion theory, those who directly influence early adopters are known as :
(1) Rejectors
(2) Enforcers
(3) Commentators
(4) Change agents
Answer: Change agents
(11) DPA is a news agency of __________.
(1) Spain
(2) Sweden
(3) Finland
(4) Germany
Answer: Germany
(12) Identify the scale which is simply a system of assigning numbers to events :
(1) Ordinal scale
(2) Internal scale
(3) Nominal scale
(4) Ratio scale
Answer: Nominal scale
(13) E.M. Rogers’ work of ‘diffusion of innovations’ illustrates the power of :
(1) Meta-analysis
(2) Content analysis
(3) Group analysis
(4) Cognitive effects
Answer: Meta-analysis
(14) Most commonly used method specially in studies relating to behavioural sciences :
(1) Observation Method
(2) Survey Method
(3) Interview Method
(4) Content Analysis Method
Answer: Observation Method
(15) “The need for decolonisation and democratisation of information and communication” was propagated by :
(1) The New World Information and Communication Order (NWICO)
(2) Monopoly of broadcasting
(3) The Marxist Theory of Media and Society
(4) Copyright Policies
Answer: The New World Information and Communication Order (NWICO)

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