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Mass Communication & Journalism Objective Questions and Answers for Competitive Exams | Mass Communication & Journalism MCQs Set 8

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Free Download as PDF Mass Communication & Journalism Quiz Questions and Answers for Competitive Exams or solved MCQs with answers. These quiz objective questions are helpful for competitive exams SSC, UPSC, IAS, IPS, CDS, NDA, Railways or RRB, psc exams of Andhra Pradesh, Arunachal Pradesh, Assam, Bihar, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Manipur, Meghalaya, Mizoram, Nagaland, Orissa, Punjab, Rajasthan, Sikkim, Tamil Nadu, Tripura, Uttar Pradesh, West Bengal, Chhattisgarh, Uttarakhand, Jharkhand, Telangana etc.
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(1) A time period that precedes or follows prime time on television is identified as :
(1) Stage time
(2) Trial time
(3) Adjacent time
(4) Fringe time
Answer: Fringe time
(2) The media that has been facing decline in advertising revenue in the Western world is :
(1) Newspaper industry
(2) Radio
(3) Television
(4) Google
Answer: Newspaper industry

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(3) The ABC’s(India) digital measurement service is supported by :
(1) Arbitron
(2) Gallup
(3) Harris
(4) A.C. Nielsen
Answer: A.C. Nielsen
(4) In the commercial world, Public Relations and Advertising are associated with :
(1) Propaganda
(2) Marketing
(3) Diplomacy
(4) Secret service
Answer: Marketing
(5) Cover×frequency will lead to :
(1) Hard facts
(2) Direct exposure
(3) Gross rating points
(4) Tie - in
Answer: Gross rating points
(6) According to Lang and Lang, when individual opinions merge into public opinion, the model that emerges is :
(1) Collective dynamics
(2) Hot public opinion
(3) Public opinion mainstreaming
(4) Collateralisation
Answer: Collective dynamics
(7) The First World Assembly of Public Relations Associations was held in :
(1) Mexico city
(2) New York
(3) London
(4) Tokyo
Answer: Mexico city
(8) Banner advertisement is a type of :
(1) Outdoor Advertising
(2) Interactive Advertising
(3) Corporate Advertising
(4) Paid Advertising
Answer: Interactive Advertising
(9) Bipolar objectives are used in :
(1) Likert scale
(2) Thurstone scale
(3) Gutman scale
(4) Semantic differential
Answer: Likert scale
(10) Social marketing theory is essentially ________.
(1) Content - dominated
(2) Source - dominated
(3) Receiver - dominated
(4) Channel - dominated
Answer: Source - dominated
(11) _________ refers to the number of billboards used for an advertisement.
(1) Cumes
(2) Counter boards
(3) Facings
(4) Deckers
Answer: Counter boards
(12) Who commands higher advertising prices globally for now ?
(1) Digital music
(2) Digital news
(3) Digital video
(4) Television
Answer: Digital music
(13) Transition from one scene to another in a TV commercial is referred to as :
(1) Movement
(2) Linkage
(3) Bridge
(4) Run - in
Answer: Bridge
(14) The tabloid version of earlier broadsheet newspaper is called :
(1) Contact print
(2) Compact
(3) Tab
(4) Compressor
Answer: Compact
(15) The estimation of story length is called :
(1) Casting off
(2) Copy fit
(3) Space check
(4) Line estimate
Answer: Casting off

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