(4)
Find the correct group of statements :
(a) Market mix elements include product, packaging, price and promotion.
(b) During the growth stage of product life cycle, product quality is improved and new product features and models are introduced.
(c) A company’s total marketing communications program called its ‘promotion mix’ consists of a blend of advertising, sales promotion, public relations and personal selling.
(d) Market skimming pricing involves setting a high price when the market is price insensitive.
Codes :
(1)
(a), (b), (c), (d) are correct
(2)
(a), (b), (c) are correct
(3)
(b), (c), (d) are correct
(4)
(a), (b), (d) are correct