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Commerce - CBSE UGC NET Previous Years Solved Question with Answers Paper II, June 2013

Q.

The concept of marketing-mix, consisting of the 4 P's of marketing, was developed by

[A]E. Jerome McCarthy
[B] Peter F. Drucker
[C] Philip Kotler
[D]William J. Stonton

Answer & Explanation

Answer: Option [A]

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