Sports GK Questions and Answers 2024 (Latest Updated)

Awards & Honours GK Questions 2024 (Latest Updated)

Question

A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called ___

A Brand goodwill method
B Price premium method
C Both (A) and (B)
D Neither (A) nor (B)
E None of these
Answer & Explanation
Option: [B]
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