Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

Q. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers?

  1. Use of an undifferentiated one-size-fits-all marketing strategy
  2. Different pricing strategies for different groups
  3. Variations in product offerings to suit the wants of a particular group
  4. Study of ethnic buying habits to isolate market segments

Answer: Use of an undifferentiated one-size-fits-all marketing strategy

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