Direction: Study the following information and answer the following questions. According to industry players, the Corona Virus induced lockdown is expected to sharpen the urban-rural divide in demand pattern of FMCG products, with consumers in big cities opting more for large-sized product packs, while in smaller towns and villages value pack rules the roost. FMCG companies like Nestle, Dabur, Godrej Consumer Products Ltd (GCPL), Parle Products, and Consumer Care expect consumptions of low-priced affordable packs or popular price products (PPP) to go up in non- metro markets after supply chains and accessibility of product improves, On the other hand, in urban areas, the companies are witnessing a trend of consumers buying larger pack items and increase in volumes of purchases per visit to stores, although the frequency of buying has gone down as customers prefer lesser visits to crowded places such as hypermarkets and retail stores.
(A) The buying pattern of customer has changed in rural and urban areas post Coronavirus in the country.
(B) People are avoiding crowded places because of the Coronavirus.
(C) Companies are cutting down their production post Coronavirus.
(D) FMCG companies should give more choice to .customer by giving more variation in their products to increase their sales.
(E) Even though ‘there is a pandemic in the country FMCG products are driving their sales and making their products available to retailers in large packs and value packs as per their needs.
1) Which of the following among (A), (B), (C), (D), and (E) will strengthen the above statement?
A. Only (B)
B. Only (C)
C. Only (D)
D. Only (A)
E. Only (E)
Sol:
The emphasis on large packs and value packs both strengthens the argument of different sizes
2) Which of the following among (A), (B), (C), (D), and (E) has been assumed in the given information? (An assumption is something that is supposed or taken for granted.)
A. Only (A) and (D)
B. Only (B) and (C)
C. Only (A) and (B)
D. Only (C) and (E)
E. Only (D) and (E)
Sol:
Both (A) and (B) have been induced due to Coronavirus crisis and form the basis of the given argument.
3) Which of the following among (A), (B),(C),(D) and (E) will be a valid course of action to be taken by FMCG companies to improve their sales? A. Only (B)
B. Only (D)
C. Only (A)
D. Only (E)
E. Only (C)
Sol:
To increase the sales FMCGs should use different-sized units to increase their customer base.
