Amul, the top dairy cooperative in India, has proudly claimed the third spot in the esteemed YouGov India Value Rankings 2025, distinguishing itself as the sole FMCG brand among the top three. It stands alongside giants like Amazon and Flipkart, a testament to its strong consumer trust and value-for-money appeal. This milestone emphasizes the robustness of Amul’s cooperative model, which ensures fair pricing for farmers and delivers high-quality, affordable dairy products to households throughout India.
Key Highlights of the Ranking
- Amul’s Positioning in the YouGov India Value Rankings 2025
- Ranked 3rd overall among India’s most valued brands.
- The only Fast-Moving Consumer Goods (FMCG) brand in the top three.
- Stands alongside Amazon (1st) and Flipkart (2nd) in the rankings.
Factors Behind Amul’s Success
• Strong Cooperative Model – Supports countless farmers and ensures they receive fair prices.
• Affordable, High-Quality Dairy Products – Accessible to consumers from every segment.
• Trust and Brand Loyalty – A trusted household name in India with a loyal customer base.
• Consistent Innovation and Expansion – Regularly diversifying products and expanding market reach.
Amul’s Performance Across Consumer Segments
- No.1 position in Tier-2 cities and among the top three in Tier-1 and Tier-3 cities.
- Ranks 3rd among male consumers and 2nd among female consumers, showcasing its appeal across demographics.
