Dell emerged as the most trusted brand in India in 2019, according to the
report of TRA Report 2019.
Around 31% Brand Trust Index (BTI) difference
from Dell, an auto brand Jeep attained a dramatic entry in the second spot. LIC
and Amazon ranked on third and fourth spots .
Apple and iPhone emerged as India’s fifth most
trusted brand.
Samsung at the sixth spot and it is top among
mobile phones.
LG’s televisions are the leader and occupied the
7th position in the list.
The eighth trusted brand rank is held by Aviva
Life Insurance. Maruti Suzuki is at the ninth position and is followed by the
State Bank of India at tenth place.
The study conducted across 16 Indian cities on
2,315 consumers aged between 21 and 50 years with a minimum annual income of ₹
2.4 lakh.
The categories with the maximum brands are food
& beverages and fast moving consumer goods, contributing to 26.8% of the
total brands in the listings.
About
TRA
Founded: February 2008
HeadquartersNew York, USA
Key people: Mark Lieberman, CEO
