The state government of Odisha has signed a memorandum of understanding (MoU) with e-commerce giant Flipkart to give a boost to the state’s arts, craft, and handloom sectors. This partnership between the State Institute for Development of Arts and Crafts (SIDAC) under the Flipkart Samarth programme will enable Odisha’s local artisans, weavers and craftsmen to showcase their hallmark products to millions of customers across the country.
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Key-Points
Odisha’s well-known brands such as Boyanika, Utkalika and Sambalpuri Bastralaya, which work with local artisans and weavers, will set up stores on Flipkart Marketplace.
This partnership will also help the artisans gain valuable knowledge about branding, digital marketing and financial management while showcasing the local heritage and hallmark products.
This MoU will bring the benefits of Flipkart Samarth to the thousands of handloom artisans, weavers and craftsmen in the state.
Boyanika: Boyanika represents the primary weavers cooperative societies of Odisha and is synonymous with preservation of heritage designs, promotion of new contemporary fabric, promoting national awardees and providing a national and international platform to the weavers of Odisha. Boyanika and its affiliate weaver’s products are certified by Handloom mark and they only sell the best of Odisha Handlooms after each product undergoes a strict quality control.
Utkalika: It is one of the most popular shopping destinations in Bhubaneswar. The handicraft items mainly comprise textile works, brass appliqué works, terracotta products, tribal jewelry and a variety of bell metals. Utkalika is owned and managed by the Orissa State Cooperative Handicraft Corporation.
