NITI Aayog partners with WhatsApp under the Women Entrepreneurship Platform (WEP) to announce its plan to support and promote women entrepreneurs in India.
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At a press event, WhatsApp said that it will introduce events aimed at capacity building for women entrepreneurs. It will also create specific programs to address challenges being faced by these entrepreneurs. The initiative will target registered users of the WEP forum in India.
The Facebook-owned messaging app will also partner with Niti Aayog’s Women Transforming India (WTI) Awards 2019, and provide up to $100,000 for the winners. The WTI Awards are organised by the Niti Aayog in partnership with the United Nations.
The announcement comes as WhatsApp puts the focus on its Business app in India, which it says has seen tremendous adoption from smaller and medium entrepreneurs.
“It’s our honor to partner with NITI Aayog to help support the future women business leaders of India,” Will Cathcart, Global Head of WhatsApp said, “Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping build the next generation of India’s women entrepreneurs.”
Cathcart added that a recent survey of Indian small businesses on its platform showed that 77 per cent of them said that WhatsApp helps them connect with customers — including in other cities and states. Another 62 per cent said WhatsApp helps them increase sales and is essential for running their business, according to him.
“India has one of the most vibrant startup ecosystems, and the next big disruptions will be driven by women-led enterprises, with digital medium being the biggest enabler. This partnership with WhatsApp underlines our mutual commitment to support the aspirations of women entrepreneurs in India,” Amitabh Kant, CEO of NITI Aayog said.
Whatsapp Business
WhatsApp’s evolution from messenger to a business enabler helps to bring digital empowerment to Indian entrepreneurs.
Entrepreneurs contribute significantly to the growing digital economy in India
They have partnerships between private companies and public sector help accelerate digital inclusion and give much needed access to funding so women can achieve their business potential.
NITI Aayog to help support the future women business leaders of India.
Small businesses are the backbone of a strong economy .
India is most vibrant startup ecosystems, and the next big disruption will be driven by women-led enterprises, with digital medium being the biggest enabler.
This partnership with WhatsApp underlines our mutual commitment to support the aspirations of women entrepreneurs in India.
