Zydus Wellness on 4 September, said it has roped in Bollywood actor Katrina Kaif as the brand ambassador of its low-calorie sweetener brand ‘Sugar-Free’.
According to Zydus Welone Isadore Operating Officer and Director Tarun Arora, Bringing Katrina Kaif on board as Sugar-Free’s new brand ambassador is a step toward rushing the growth and strengthening of their position as the market leader.
Zydus Wellness has numerous brands other than sugar-free like Complan, Everyuth, Nycil, Glucon-D, Sugarlite and Nutralite.
Katrina Kaif shared her thoughts on the association –“As a fitness enthusiast I know how important discipline is; especially when it comes to what you eat. I’m happy to announce my association with Sugar Free, a brand that has been at the forefront of making it easier for all of us to be able to start a fitness regime by cutting out the empty calories from sugar. There is a natural synergy in the way we see fitness and getting healthier as an organic lifestyle movement allowing you to make the choices that are right for each individual. I hope we can together motivate people to take their first baby steps to getting fitter with Sugar Free Green which uses sweetness from natural stevia leaves”
As a part of this association, Katrina Kaif will be the face of the parent brand Sugar Free and its extensions – Sugar Free D’lite chocolates
