Children’s footwear brand Plaeto has announced the appointment of celebrated Indian cricketer Rahul Dravid as its brand ambassador and mentor.
Dravid, who is one of India’s most celebrated sportsmen, has been closely involved with Plaeto and its founding team, which consists of erstwhile top executives from Nike, Adidas, and Apple, since the idea stage of this pioneering Made-in-India footwear brand. Plaeto is India’s first D2C foot-health-focused footwear brand designed specifically for Indian children. Plaeto was founded in March 2020 by Ravi Kallayil, Sara Kilgore, and Pavan Kareti.
