India has ranked 73rd out of 152 countries in a business-to-consumer E-commerce index that measures an economy’s preparedness to support online shopping, moving seven places up in the list. United Nations Conference on Trade and Development’s Business-to-Consumer (B2C) E-commerce Index 2019 has been topped by the Netherlands for the second consecutive year.
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European nations hold eight of the top 10 spots on the index, which ranks 152 countries on their readiness to engage in online commerce. The only non-European countries on the top 10 list are Singapore (3) and Australia (10). The index scores 152 nations on their readiness for online shopping, worth an estimated USD 3.9 trillion globally in 2017, up 22 per cent from the previous year.
