_________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner

Q. _________ upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.

1. Contemporary Model
2. Conventional Model
3. Both a&b
4. None of the above

Answer: Contemporary Model