A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

September 29, 2022

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A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Q. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Geographic
Demographic
Psychographics
Behavioural

Answer: Geographic

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