A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

Q. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?

  1. Geographic
  2. Demographic
  3. Psychographics
  4. Behavioural

Answer: Geographic
Marketing Management MCQs
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