ABB (ASEA Brown Boveri) India has announced the launch an online marketplace portal named eMart which will offer more than 6,000 products from its electrification business for home and industrial buyers.
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This B2B & B2C platform aims to provide an “equally fair and favorable experience” to both ABB distributors and customers, the company said in a statement.
ABB eMart provides a dynamic model to empower partners to set their own competitive pricing for the products they sell on the platform, while simultaneously providing customers with a choice of the best deals to suit their specific needs.
Customers will be able to access technical specifications as well as interactive product images for each item at their fingertips.
ABB has partnered with authorised distributors with a digital presence from across the country, and is enabling them to expand their reach by offering products and solutions on eMart.
eMart hosts a wide range of products, which ranges from digital circuit breakers, contactors, molded case circuit breaker, modular switches, miniature circuit breaker, residual current circuit breaker, home automation, medium voltage relays and related products.
