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According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?

According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?

Q. According to the Marketing and Sales Standards Setting Body (MSSSB), which of the following is not a marketing function?

  1. Promote marketing intelligence.
  2. Develop sales tactics.
  3. Develop the customer proposition.
  4. Work with other business functions and third parties.

Answer: Develop sales tactics.

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