Air India gets a makeover with a new logo

Air India gets a makeover with a new logo: Air India unveiled its mega brand makeover and new logo, which signifies “limitless possibilities” in August 2023.

AI’s new logo  ‘The Vista’ includes a modern design with golden, red and purple colours.

It is inspired by the peak of the gold window frame, signifying limitless possibilities, progressiveness, and the airline’s bold, confident outlook for the future. It represents the spirit of a bold new India, marking a significant turning point in its Vihaan.

Daily Current Affairs Quiz: August 2023

What’s Air India’s new logo?

On Thursday, Air India unveiled its new brand identity and aircraft livery with a fresh colour palette – deep red, aubergine and gold with a chakra-inspired pattern and a new custom-made ‘Air India Sans’ font. Travellers will begin to see the new logo and design starting in December this year when the airline’s first Airbus 350 enters the fleet.

While red has been AI’s colour, aubergine is derived from Vistara, which is going to be absorbed into Air India.