Amazon is tracking ways to deliver liquor online

Amazon, an American multinational e-commerce company has secured clearance to deliver alcohol in India’s eastern state of West Bengal. West Bengal State Beverages Corp, the authorised agency to carry out online retail of liquor trade in the state.

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Key-Points

Now a days alcohol and the tax imposed is one of the major driven force for the Economy.

Covid-19 may change many aspects of work, life and the economy, but India’s relationship with alcohol will likely remain intact.

Amazon has been invited to sign a memorandum of understanding with the state.

Amazon’s interest in delivering alcohol in West Bengal marks a bold move to make inroads into a market that is worth $27.2 billion, according to estimates by IWSR Drinks Market Analysis.

Alibaba-backed Indian grocery venture BigBasket has also won approval to deliver alcohol in the state.