Banarasi Paan, three other Varanasi-based goods receive GI tag: The Benarasi Paan, which was featured in Amitabh Bachchan’s famous song “Khaike Paan Benaras Wala,” was granted the Geographical Indication (GI) tag on April 3, 2022. This means that these products have characteristics that are unique to their respective regions. The Benarasi Paan, known for its distinct taste and unique blend of ingredients, has been awarded the GI tag along with three other Varanasi-based products: Banarasi Langda Mango, Ramnagar Bhanta (Brinjal), and Adamchini Rice. The expert Rajinikant, who is a Padma Awardee in GI, has confirmed the designation of these products.
April 2023 Current Affairs Quiz
GI status helps in promoting and protecting the unique identity and quality of traditional products from a specific region, and can also help in boosting the local economy by increasing the demand for these products. It’s encouraging to see the government and organisations like NABARD working to promote and protect traditional products from across India.
Geographical Indication (GI) tag is a form of intellectual property protection that is used to recognize products originating from a particular geographical area, and which possess qualities or a reputation that are unique to that area. The GI label indicates that the product has a specific quality, reputation, or other feature that is primarily attributable to its origin in that region. It helps to protect the unique identity of such products, and to promote their marketing and export. The GI tag is granted by the Geographical Indications Registry, which operates under the Indian Ministry of Commerce and Industry.