BharatPe has inked a three-year long deal to become an official partner with International Cricket Council (ICC) to promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events until 2023.
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Apart from integrated brand presence for BharatPe across a host of ICC events, this partnership will also enable the digital payments startup to roll out campaigns to engage with cricket fans and shop owners across the country.
Co-founded by Ashneer Grover and Shashvat Nakrani in 2018, BharatPe claims to have over 60 lakh merchants across 100 cities.
The company has facilitated disbursement of loans totalling over ₹1,600 crore to its merchants since launch along with point of sale (PoS) business processes payments of over ₹1,200 crore a month.
The company has raised close to $300 million in equity and debt, from investors, including Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.
