Veeba Foods has partnered with Shah Rukh Khan to launch its V-Nourish campaign, Shaitan ki Jaan. The brand has recently forayed into child nutrition segment with, V-Nourish, a nutrition supplement for kids above 5 years.
The brand campaign, ‘Real Ingredients and Wholesome Nutrition for Shaitaan Ki Jaan’ will be live across top cities in India across print, television and online mediums.
“I have been a first-hand observer of the struggles faced as a parent in ensuring that my children receive the right nutrition. When I met Viraj for the association, the fact that he has designed the product for his own children struck an immediate chord with the parent in me,” Bollywood actor and father of three, Shah Rukh Khan said.
Launched in 4 variants – Choco-Cookie flavour, Strawberry flavour, Badam flavour and Kesar Pista flavour, V-Nourish is available in modern trade and general trade stores across top 100 cities in the country.
“As an honest and transparent brand, we’ve tried our best to declare every information possible on the label itself so that the parents can truly understand what, why, how of their child’s nutrition,” Viraj Bahl, founder and MD, Veeba and V-Nourish said.
According to the company, V-Nourish stands strong with it’s core philosophy of ‘allowing children to experience the real childhood and fuel curiosity and creativity in every child.’
