Q. The number of customers exposed to the brand is called ______________. Brand licensing.Brand awareness.Brand equity.Positioning. Answer: Brand awareness.

Q. In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values. Geographic.DemographicPsychographic.Behavioral. Answer: Psychographic.

Q. The best channel of distribution for vacuum cleaner is ______________. Direct marketing.Tele marketing.Retail chains.None of these. Answer: Direct marketing.

Q. A marketing information system (MIS) caters to the needs of ______________. Marketing decision.Databases.Safeguard.Customized. Answer: Marketing decision.

Q. The only revenue producing element in the marketing mix is. Product.Price.Place.Promotion. Answer: Price.

Q. ______________ helps to understand how consumers are influenced by their environment. Consumer behaviorMotives.Perception.Learning. Answer: Consumer behavior

Q. Logistics management is a part of ______________. Production.Marketing channelSupply chain management.Consumption. Answer: Supply chain management.

Q. ______________ is aimed at encouraging renewed use of a product in which market interest has declined. De-marketing.Re-marketing.Synch rod.Tele marketing. Answer: Re-marketing.

Q. Social marketing is used as an instrument to achieve the goals of ______________. Marketer.Seller.Society.None of these. Answer: Society.

Q. The emotional attachment of a customer towards a brand is known as ______________. Brand loyalty.Brand awareness.Brand equity.Brand association. Answer: Brand loyalty.

Q. Today, companies have to manage relation with their ______________ in order to ensure timely supplies and meet customers' requirements. Customers.Government.Suppliers.International market. Answer: Suppliers.

Q. The traditional view of marketing is that the firm makes something and then ______________ it. Markets.Sells.Prices.Services. Answer: Sells.