Q. Marketing research data is gathered by ObservationIn-depth interviewsControlled experimentAll of the above Answer: All of the above

Q. Which one of the following is controllable variable of marketing management? PackagingLegal EnvironmentAdvertisementPolitical Environment Answer: Advertisement

Q. Marketing management is the process of product planning, pricing, promotion and _______ along with the services to generate transaction that satisfies the organizational and user objectives. Distribution or PlaceRewardGoalsNone of these Answer: Distribution or Place

Q. The concept of on-line marketing is different from the concept of e-commercee-AccountingCommerceAll of these Answer: All of these

Q. Modern Marketing includes Digital MarketingSocial MarketingGreen MarketingAll of the above Answer: All of the above

Q. A Product line is a group of Products that are closely related to ProductPromotionProduction style and BrandPower Answer: Product

Q. In marketing 'SEM' means Search-Engine-MarketingStrategy-Engine-MoneySales-Engine-ManagementSales-even-Money Answer: Search-Engine-Marketing

Q. Marketing planning consists Product PositioningMarket SegmentationDistribution NetworkAll of the above Answer: All of the above

Q. Brand concept not includes Digital marketingBrand nameBrand identity and valueBrand personality Answer: Digital marketing

Q. The marketing manager have to carry out their responsibilities integrating all these factors in the management ProcessObjectiveGoalsOpportunity Answer: Process

Q. The Market environment consists Socio-economicTechnologyCompetitionAll of these Answer: Product mix width

Q. Which is not a form of Internet Marketing? On-line marketingInternet advertisinge-MarketingProduct Mix and Branding Answer: Product Mix and Branding