Q. Which one is not the overseas market entry strategy followed by Multinational Corporations? FranchiseCollaborationsJoint ventureStrategic planning Answer: Strategic planning

Q. GATT stands for General Accord on Tariff and TradeGenerous Agreement on Trade and TariffGeneral Agreement on Tariff and TradeGeneralist Agreement on Trade and Tariff Answer: General Agreement on Tariff and Trade

Q. Which of the following is not one of the benefits of E-Commerce? E-Commerce offers greater flexibility in meeting consumer needsE-Commerce can help to reduce costE-Commerce increases potential market shareE-Commerce increases the net cost per contact Answer: E-Commerce increases the net ...

Q. Which of the following organizations is meant for promoting small scale industries at district level? SIDBIDICSFCsNABARD Answer: DIC

Q. Globalization involves Free flow of technology from one country to anotherFree flow of investment from one country to the otherFree flow of people from one country to the otherAll the above Answer: All the above

Q. Which of the following is not the stage of new product development? Idea GenerationBusiness AnalysisTest MarketingMarket Segmentation Answer: Market Segmentation

Q. The number of product lines a company carries is called Product rangeProduct mix depthProduct mix widthProduct line length Answer: Product mix width

Q. Emerging market economies are: A part of developed countriesNewly industrializing countriesA part of developing countriesA part of third world countries Answer: Newly industrializing countries

Q. Which of the following is not included in the five forces of competition? Bargaining power of suppliersBargaining power of consumersThreat of substitutesStrategic planning Answer: Strategic planning

Q. The customer joining the queue and leaving it afterwards is defined as JockeyingBalkingRenegingNone of the above Answer: Reneging

Q. In marketing research, primary data can be collected through Observational MethodSurvey MethodExperimental MethodAll of the above Answer: All of the above

Q. An appropriate pricing strategy for a new product to be introduced in the market will be Average/Marginal cost-plus pricingSkimming/Penetrating pricingProduct-line pricingDifferential pricing Answer: Skimming/Penetrating pricing