Q. Good marketing is no accident, but a result of careful planning and _____________. ExecutionSelling.Research.Strategies. Answer: Execution

Q. Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________ Reference groupsFamily.Roles.Status. Answer: Reference groups

Q. The ______________ function of marketing makes the products available in different geographic regions. Production.Selling.Distribution.Promotion. Answer: Distribution.

Q. Segmentation is the process of: Dividing the market into homogenous groupsSelecting one group of consumers among several other groupsCreating a unique space in the minds of the target consumerNone of these Answer: Dividing the market into homogenous groups

Q. Cost of setting up a warehouse is considered as ______________ cost and cost of overtime paid to workers is considered as a ______________ cost. Fixed, fixedVariable, fixedFixed, variableVariable, Variable Answer: Fixed, variable

Q. The Economic Order Quantity (EOQ) represents the order quantity for which: Inventory carrying cost per unit is lowestOrder processing cost per unit is lowestTotal inventory and order cost per unit is lowestNone of these Answer: Total inventory and order cost per unit is lowest

Q. Which of the following statement is true regarding break-even point? The profit at break-even point is 0Total revenue is more than total cost at break-even pointTotal cost is more than total profit at break-even pointNone of these Answer: The profit at break-even point is 0

Q. Typically profit is negative in which stage of the product life cycle? GrowthMaturityIntroductionDecline Answer: Introduction

Q. Company A fixes its marketing communication budget by observing the budget set by Company B. This is an example of establishing budget by: Affordable methodPercentage of sales methodCompetitive parity methodObjective and task method Answer: Competitive parity method

Q. ______________ is a strategy of using a successful brand name to launch a new or modified product in a new category. Duo-brandingLine extensionBrand extensionMulti-branding Answer: Brand extension

Q. Marketing channel that involves no intermediaries to made their products available to final buyers is classified as Direct channelIndirect channelStatic channelFlexible channel Answer: Direct channel

Q. The stage is the product life cycle that focuses on expanding market and creating product awareness and trial is the: Decline stage.Introduction stage.Growth stage.Maturity stage. Answer: Introduction stage.