Q. ______________ is a critical success factors of products at project level which is indicated by a differentiated product with unique customer benefits. Solid up front homeworkHigh quality marketing activitiesSharp early product definitionProduct superiority Answer: Product superiority

Q. Diversification is best described as which of the following? Existing products in new marketsExisting products in existing marketsNew products for new marketsNew products for existing markets Answer: New products for new markets

Q. The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called Marketing strategy.Marketing control.Marketing analysis.Marketing implementation Answer: Marketing implementation

Q. A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the ______________ period. ProductionSalesMarketingRelationship Answer: Production

Q. Which of the following is a strategic marketing planning tool? The market share/market growth (BCG) matrixThe consumer scanning modelA market vulnerability/business opportunity matrixMarket sheet analysis Answer: The market share/market growth (BCG) matrix

Q. An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called ______________ Motive developmentAn attitudesA self-conceptProduct Evolutions Answer: Motive development

Q. When producers, wholesalers, and retailers act as a unified system, they comprise a Conventional marketing system.Power-based marketing system.Horizontal marketing system.Vertical marketing system. Answer: Vertical marketing system.

Q. Today's marketers need ______________ Neither creativity nor critical thinking skillsBoth creativity and critical thinking skillsCritical thinking skills but not creativityCreativity but not critical thinking skills Answer: Both creativity and critical thinking skills

Q. Diversification is best described as which of the following? Existing products in new marketsExisting products in existing marketsNew products for new marketsNew products for existing markets Answer: New products for new markets

Q. Market expansion is usually achieved by: More effective use of distributionMore effective use of advertisingBy cutting pricesAll of the above are suitable tactics Answer: All of the above are suitable tactics

Q. Early adopters of which opinion leaders are largely comprised of and tend to be ______________ Generalized; that is, they tend to lead the group on most issuesMore likely to buy new products before their friends do and voice their opinions about themFrom the upper class; people from other ...

Q. The term "marketing mix" describes: A composite analysis of all environmental factors inside and outside the firmA series of business decisions that aid in selling a productThe relationship between a firm's marketing strengths and its business weaknessesA blending of four strategic elements ...